Label Materials

Custom Label Materials

The right substrate determines how your label looks, how it performs in its environment, and how it feels in the hand. Compare our core material families below.

Stack of printed paper labels

Paper Labels

A classic, cost-effective substrate for everyday packaging

Clean, sharp print on a classic substrateMatte, gloss and uncoated surface optionsCan be laminated for added protection
Roll of BOPP film labels

BOPP Labels

Durable polypropylene film for wet and demanding environments

Film material — does not absorb moistureStays flat under condensationWhite or clear variants
Clear film label applied to a bottle

Clear Labels

Transparent film labels for a seamless no-label look

Transparent film — container color shows throughWhite ink backing for legible text where neededMoisture-resistant film construction
Water-resistant film label with water droplets beading off

Waterproof Labels

Film-based labels designed for wet, chilled and outdoor use

Film substrate — does not absorb waterWater-resistant inks and adhesivesLamination options for extra surface protection
Close-up of textured paper label surface

Textured Paper Labels

Tactile, premium papers for wine, perfume and luxury brands

Tactile cotton, linen and laid surfacesExcellent base for foil stamping and embossingSoft, natural premium look

How to Choose a Label Material

A quick, honest guide to our core material families. “Moisture resistance” and “premium look” are directional — exact performance depends on the specific construction and your environment, so we always confirm with a sample.

MaterialBest ForMoisture BehaviorPremium Finishing
Paper LabelsBrands that want an affordable, professional labelAbsorbs moisture — avoid wet conditionsExcellent with foil and embossing
BOPP LabelsProducts exposed to water, condensation or humidityFilm-based — designed for wet and chilled environmentsGood with lamination and spot UV
Clear LabelsPackaging where the bottle itself is part of the designFilm-based — designed for wet and chilled environmentsGood with lamination and spot UV
Waterproof LabelsProducts that live in bathrooms, showers or outdoorsFilm-based — designed for wet and chilled environmentsGood with lamination and spot UV
Textured Paper LabelsPremium and luxury brandsAbsorbs moisture — avoid wet conditionsExcellent with foil and embossing

Note: clear labels and waterproof labels are not single materials — each is a family of film constructions chosen for your specific container and conditions.

Not Sure Which Material Fits Your Product?

Describe your packaging and environment — we will recommend the right substrate and confirm it with a pre-production sample.

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