Labels cut to any outline - round, oval, custom contours and kiss-cut sheets

Custom Die-Cut Label Shapes

Die cutting cuts the label to a custom outline instead of a plain rectangle. Round, oval, rounded-rectangle, wave-edge and branded contours give the packaging a distinctive silhouette that stands out on shelf.

We produce die-cut labels both on rolls for machine application and as kiss-cut sheets for hand application, gift packs and promotional products. The shape itself becomes part of the brand identity.

Custom die-cut oval, round and wave-edge labels

Visual Effect

  • Custom silhouette - round, oval, wave-edge or branded contour
  • Clean, precise cut edges on paper and film
  • Roll format for automation or kiss-cut sheets for hand application
  • No extra tooling for common shapes; custom dies quoted on request

Best For

Brands that want a non-rectangular look
Gift, candle and promotional products
Hand-applied labels on sheets

Compatible With

Hot Foil StampingEmbossingSpot UV

Frequently Asked Questions

Do custom shapes add tooling cost?

Common shapes like round, oval and rounded corners are available at no extra die cost. Truly custom branded contours use a steel die, quoted based on complexity.

Can die-cut labels be applied automatically?

Yes, roll-format die-cut labels work on standard labeling machines. Kiss-cut sheets are intended for hand application.